Blog
Zegna New La Villeggiatura Collection
The new La Villeggiatura collection is inspired by the Italian tradition of summer vacation, when life changes pace and moves to nature. The show took place outdoors against the backdrop of the ocean in Los Angeles, gathering stars and fashion guests in sophisticated looks.
The earthy color palette - terracotta, sand, sage - was complemented by Zegna sunglasses with thin metal frames and darkened lenses. The accessory became not just a detail of the image, but its organic continuation - the embodiment of the same calm, conscious style that the entire collection speaks about. The collection reflects the brand's philosophy: luxury as a feeling of freedom.
10.06.2026
ZEISS Vision Care introduces the innovative ZEISS ClearMind lenses featuring NeurOptix technology — the first lenses of a new generation developed based on neurobiological research into visual perception and the interaction between the eyes and the brain.
08.06.2026
We are pleased to announce the launch of the new Panorama Office Screen lens by Silhouette, which in June 2026 expands the existing Panorama Office lens line.
01.06.2026
Silhouette Eyewear presented its new Iconic Shades summer campaign, inspired by the atmosphere of La Dolce Vita and the seaside leisure aesthetics of Portofino.
25.05.2026
Abbe Optic hosted the Silhouette Style Day — a special event by Silhouette dedicated to personalized eyewear and lens selection for everyday life, work, sports, and individual visual needs.
18.05.2026
The Lens Vision team has received honorary recognition from the ZEISS Vision Care Board for outstanding business performance, professionalism, and resilience in challenging conditions.
15.05.2026
MAX&Co. is for the woman who knows exactly what she wants. The brand’s eyewear collection combines bold shapes with impeccable quality — from delicate thin frames to striking rectangular silhouettes. Every style is not just an accessory, but a bold accent that completes the look. Urban energy. Your own rhythm. MAX&Co.
11.05.2026
The new Zegna Eyewear campaign is the image of a man who needs no extra words. Open water, sunlight, and impeccable double-bridge sunglasses — a detail that defines character. The Zegna collection combines Italian craftsmanship with modern restraint: for those who are accustomed to quality and never trade it for noise. Style that exists beyond trends.
07.05.2026
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