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Zegna New La Villeggiatura Collection
The new La Villeggiatura collection is inspired by the Italian tradition of summer vacation, when life changes pace and moves to nature. The show took place outdoors against the backdrop of the ocean in Los Angeles, gathering stars and fashion guests in sophisticated looks.
The earthy color palette - terracotta, sand, sage - was complemented by Zegna sunglasses with thin metal frames and darkened lenses. The accessory became not just a detail of the image, but its organic continuation - the embodiment of the same calm, conscious style that the entire collection speaks about. The collection reflects the brand's philosophy: luxury as a feeling of freedom.
10.06.2026
MAX&Co. is for the woman who knows exactly what she wants. The brand’s eyewear collection combines bold shapes with impeccable quality — from delicate thin frames to striking rectangular silhouettes. Every style is not just an accessory, but a bold accent that completes the look. Urban energy. Your own rhythm. MAX&Co.
11.05.2026
The new Zegna Eyewear campaign is the image of a man who needs no extra words. Open water, sunlight, and impeccable double-bridge sunglasses — a detail that defines character. The Zegna collection combines Italian craftsmanship with modern restraint: for those who are accustomed to quality and never trade it for noise. Style that exists beyond trends.
07.05.2026
Paloma Le Friant takes center stage as the new MAX&Co. brand ambassador and the face of the Spring-Summer 2026 campaign. A DJ, model and digital content creator with cosmopolitan talent — she is the new rhythm of MAX&Co. Eyewear.
20.04.2026
DITA-Lancier and Maserati are proud to announce their new collaboration: the LSA-333, a limited-edition eyewear design featuring DITA’s advanced Land lens in a precision-engineered frame.
25.03.2026
The new MAX&Co. collection offers a fresh perspective on the season, featuring expressive silhouettes, clean lines, and details that integrate effortlessly.
29.01.2026
ZEGNA unveils its new advertising campaign starring Mads Mikkelsen.
29.01.2026
