MYKITA has unveiled its new Companion Pieces advertising campaign—a visual narrative exploring the shared principles of nature and design, where no detail is random or superfluous. The campaign highlights the lightness, clarity, and thoughtfulness that form the foundation of the brand’s design language.
Photographer Nikki McClarron shot a portrait series, combining authentic emotions with a refined analog aesthetic and a precise sense of color and form. The launch of Companion Pieces is scheduled for September 2025, and the visuals and film will subsequently appear in MYKITA stores, at partner locations, and on the brand’s digital channels worldwide.
