Summer Campaign Iconic Shades on the Italian Riviera
Silhouette Eyewear presented its new Iconic Shades summer campaign, inspired by the atmosphere of La Dolce Vita and the seaside leisure aesthetics of Portofino. The shoot took place amid the picturesque landscapes of the Italian Riviera, capturing a mood of lightness, freedom, and modern elegance.
Collection for summer travel and sunny days
At the heart of the campaign are the Iconic Shades models, created for comfortable summer looks, travel, and everyday style. Minimalist design, lightness, and refined aesthetics became the key accents of this new brand story.
Campaign participants
The project featured German actress Janina Uhse, French influencers Peter Soubbotnik and Laetitia Genet, Italian model, DJ, and influencer Catherine Poulain, and Spanish influencer Álex Sánchez de Mora. Each of them, in their own way, conveyed the atmosphere of contemporary Dolce Vita through authentic summer stories and eyewear looks in Silhouette.
