The ZEISS portfolio now features the upgraded premium lens coating, DuraVision® Plus, designed as the finishing touch for every pair of spectacles, combining durability, clarity, and everyday comfort.
ZEISS continues to advance its anti-reflective technologies to deliver exceptional visual clarity and long-lasting lens performance. DuraVision® Plus has been developed to help lenses stay cleaner, clearer, and more resistant to everyday wear and tear.
Thanks to a specialized manufacturing process involving multiple anti-reflective coating layers and ion-assisted surface treatment, lenses achieve enhanced scratch resistance and durability. This performance is reflected in a high Bayer ratio, the industry-standard benchmark for coating durability.
The innovative CleanGuard™ technology provides enhanced hydrophobic and oleophobic properties, making lenses easier to clean, helping them stay cleaner for longer, and reducing the accumulation of dust and dirt.
Key benefits of ZEISS DuraVision® Plus:
- Enhanced scratch and wear resistance
- Improved clarity and light transmission
- Easier and faster cleaning (up to 3× faster)
- Anti-static properties that help repel dust and dirt
- UV protection on both lens surfaces
The anti-reflective coating also helps reduce light reflections and improve visual quality, delivering greater comfort and sharper vision throughout daily use.
ZEISS DuraVision® Plus combines technological durability with optical excellence for today’s spectacle wearers.
Available to order in Ukraine from June 19, 2026.
